T.H.E. Trail Summit brings together people from different backgrounds, disciplines, and viewpoints to learn, share, network, and explore ways they can intentionally design successful trails-based economies that build upon each community’s unique local flavor while growing tourism. The 2020 event will be held the week following the 25th Fruita Fat Tire Festival and will focus on
Place Making: Product, Branding, and Messaging on an International, Regional, and Local level.
Intentionally designing a trail-based economy requires a deep understanding of what your land can offer and who will want to use it. Is your community ready to commit to being an enthusiast MTB destination?
Communities with trails are about bridging and facilitating connections between people and place. Knowing how to solicit and incorporate data insights into your plan, you will discover your community's true potential.
Is your community looking to be a Mountain Biking Destination, or to offer amenities that enhance the quality of life for residents, or to help recruit active professionals to your area? Know your story and craft your product and message.
"First build a sustainable destination, then build the successful destination brand."
"Expanding the Grand Junction area brand and how data, digital and resident & guest sentiment guide the process"
"Trails to Connectivity. Connecting the future of Humanity, Community and Economy."