WHAT YOU'LL LEARN
FIND THE TRUE VISION
Intentionally designing a trail-based economy requires a deep understanding of what your land can offer and who will want to use it. Is your community ready to commit to being an enthusiast MTB destination?
REMOVE PRESUMPTIONS
Communities with trails are about bridging and facilitating connections between people and place. Knowing how to solicit and incorporate data insights into your plan, you will discover your community's true potential.
Who are you and what's your story?
Is your community looking to be a Mountain Biking Destination, or to offer amenities that enhance the quality of life for residents, or to help recruit active professionals to your area? Know your story and craft your product and message.
Meet some of the Presenters
Elizabeth Fogarty
Elizabeth Fogarty
Elizabeth Fogarty
"Expanding the Grand Junction area brand and how data, digital and resident & guest sentiment guide the process"
Aaron Hautala
Elizabeth Fogarty
Elizabeth Fogarty
"First build a sustainable destination, then build the successful destination brand."
PETER SOLLY
PETER SOLLY
PETER SOLLY
"Trails to Connectivity. Connecting the future of Humanity, Community and Economy."
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ASHLEE SACK
PETER SOLLY
PETER SOLLY
"You are Here: How Intentional Marketing Can Broaden Outdoor Recreation Participation"