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Welcome

T.H.E. Trail Summit 2020 May 6-8 Fruita, CO

T.H.E. Trail Summit 2020 May 6-8 Fruita, CO

T.H.E. Trail Summit 2020 May 6-8 Fruita, COT.H.E. Trail Summit 2020 May 6-8 Fruita, COT.H.E. Trail Summit 2020 May 6-8 Fruita, CO

About T.H.E. Trail Summit

T.H.E. Trail Summit brings together people from different backgrounds, disciplines, and viewpoints to learn, share, network, and explore ways they can intentionally design successful trails-based economies that build upon each community’s unique local flavor while growing tourism.  The 2020 event will be held the week following the 25th Fruita Fat Tire Festival and will focus on


                 Place Making: Product, Branding, and Messaging on an International, Regional, and Local level.

WHAT YOU'LL LEARN

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FIND THE TRUE VISION

 Intentionally designing a trail-based economy requires a deep understanding of what your land can offer and who will want to use it.  Is your community ready to commit to being an enthusiast MTB destination?

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REMOVE PRESUMPTIONS

 Communities with trails are about bridging and facilitating connections between people and place.  Knowing how to solicit and incorporate data insights into your plan, you will discover your community's true potential

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Who are you and what's your story?

Is your community looking to be a Mountain Biking Destination, or to offer amenities that enhance the quality of life for residents, or to help recruit active professionals to your area?  Know your story and craft your product and message.

Meet some of the Presenters

Aaron Hautala

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"First build a sustainable destination, then build the successful destination brand."

Elizabeth Fogarty

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"Expanding the Grand Junction area brand and how data, digital and resident & guest sentiment guide the process"

PETER SOLLY

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"Trails to Connectivity. Connecting the future of Humanity, Community and Economy."

Event Location

Fruita Community Center

324 N Coulson St, Fruita, CO 81521, United States

trailsummit@otesports.com

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