Fruita Event Dates:
Please contact us with any questions at trailsummit@otesports.com.
Day 1:
1:00 PM Registration Open at Fruita Community Center
1:30 – 2:00 PM Summit Seating
2:00 – 2:30 PM Welcome to the Summit; Mike Bennett, Troy Rarick and Peter Solly
2:30 – 3:15 PM David Wiens, Executive Director, IMBA; Community trails for quality of life and tourism
3:15 – 4:30 PM Gary Sjoquist, Bucking Headwinds; How Shredding the Red Became Reality for Cuyuna
4:30 – 5:30 PM Roundtable Q&A
5:30 – 7:00 PM Downtime
7:00 – 9:00 PM Social Gathering TBA
Day 2:
8:00 AM Registration Opens, Coffee 8:30 – 9:00 AM Welcome & Previous Day Recap, Peter Solly
9:00 – 9:45 AM Peter Solly on Collective Impact
10:00 – 10:45 AM Tony Boone, trends on Trail Building, what clients are asking for
10:45 – 11:00 AM Break
11:00 – 12:00 PM Group Roundtable Q&A
12:30 – 1:15 PM Lunch
1:15 – 2:00 PM Mike Bennett - Long term Brand and Communications strategy for Fruita Tourism
2:15 – 3:00 PM Pete Piccolo; Colorado State Tourism Grant Process
3:00 - 5:15 PM Field Trip: explore Fruita's downtown and cycling infrastructure by foot or bike
5:30 - 7:00 PM Downtime
7:00 – 9:00 PM Social Gathering TBA
Day 3:
8:00 AM Registration Opens, Coffee
8:30 – 9:00 AM Welcome & Previous Day Recap, Peter Solly
9:00 – 9:45 AM Elizabeth Fogarty, Rebranding a Valley and Targeted use of Data
9:45-10:00 AM Break
10:00 – 10:45 AM Aaron Hautala: Build a sustainable destination, then build the successful destination brand
10:45 – 11:00 AM Break
11:00 – 12:00 PM Group Roundtable Q&A
12:00 – 1:00 PM Lunch
1:00 - 2:00 PM Closing comments
We will post updates as they develop. Thank you!
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